Branding + Graphic Design
Why Branding + Graphic Design Matters Your brand is more than a logo—it’s your salon’s personality, promise, and first impression. In the competitive beauty and hair industry, clients form opinions in seconds. Whether they're scrolling through Instagram or walking past your salon window, your branding needs to instantly attract and connect. A consistent brand across all touchpoints—like your salon logo, Instagram content, treatment menu, and in-salon signage—tells a powerful story. It shows that you’re professional, polished, and passionate. And when done well, it builds trust and helps you attract the right type of client. We help beauty professionals develop visual identities that reflect who they are and who they want to attract. Our strategic approach ensures your branding isn’t just beautiful—it’s built to grow your business.
Our Approach to Hair + Beauty Branding
We specialise in branding and graphic design for salons, clinics, and hair and beauty professionals. That means every colour, font, and visual element is created with your audience in mind.
We begin by identifying your ideal client, clarifying your brand voice, and aligning your visuals with your values. From your logo to your Instagram templates, we make sure your brand is you—refined, strategic, and scroll-stopping.
Whether you’re launching a new business or rebranding your salon, we guide you through every step of the design process so you walk away with confidence, clarity, and consistency.
Let’s Talk Beauty, Branding & Bookings
Let’s Talk Beauty, Branding & Bookings
Let’s craft a brand that captures your vision and leaves a lasting impression.
Level up your salon’s image with professional branding.
Logo Design
Create a memorable, professional logo that reflects your brand’s identity.
Branded Style Guides
Ensure consistent branding across all platforms and marketing materials.
Marketing Materials:
Business cards, brochures, social media templates, and more.
Colour Palette & Typography Selection
Ensures your salon or beauty business looks cohesive and professional across all touchpoints—your website, social media, signage, marketing materials, and more
Moodboards & Inspiration Mapping
A moodboard is a curated collection of images, colours, textures, fonts, and visual elements that represent your brand's vibe.
LET'S TAKE YOUR BUSINESS TO THE NEXT LEVEL
Frequently Asked Questions
How can digital marketing help my salon or clinic grow?
Digital marketing boosts your salon’s visibility online, attracts new clients, and improves client retention. With the right mix of SEO, content, branding, and social media, we help beauty businesses stand out, fill their bookings, and grow with confidence.
Do you offer SEO services for salons?
Yes — we specialise in SEO for salons and beauty clinics. Our SEO services help you rank higher on Google, show up in local searches, and bring more traffic to your website and booking system.
What’s included in your salon branding services?
Our branding services are designed to give your salon or clinic a consistent identity. We create logos, colour palettes, typography systems, and style guides that reflect your unique brand — perfect for use across your website, social media, signage, and more.
Do you design websites for salons and clinics?
Yes — we create modern, mobile-friendly websites that reflect your brand and convert visitors into clients. Whether you need a fresh site or an upgrade, we design with performance, beauty, and user experience in mind.
What makes Hair + Beauty DIGITAL different?
We’ve walked in your shoes. With 20+ years in the beauty industry, we understand the challenges salon owners face. We don’t do generic marketing — we create salon-specific strategies that work in the real world. We get results because we know the industry inside out.
Can you optimise my Google Business Profile?
Yes! Optimising your Google Business Profile helps you appear in local searches, gain more visibility, and attract new clients. We ensure your profile is complete, consistent, and fully optimised with keywords, images, and reviews.
Struggling to Get Seen Online? Let’s Fix That!
What the FREE Audit Includes
- Website performance review (speed, usability, content)
- Google Business Profile review
- SEO audit (keywords, visibility)
- Personalised tips to boost your presence and bookings
- No pressure, no sales pitch – just value