Meet the Founder of Hair + Beauty DIGITAL - Jessica
With over two decades of experience in the beauty industry—first on the floor as a therapist, then running my own successful salons + Clinics in Sydney —I know first hand the challenges salon owners face. —Throughout my career, I have lived the long hours, the pressure to fill the calendar, and the challenges of managing marketing with little time to do it properly.
As the founder of Hair + Beauty DIGITAL, I now help Hair + Beauty Professionals, Salons, and Clinics grow their businesses with expert marketing solutions.
How It Started
After 13 years of successfully owning Salons and Clinics, I realised my true passion was in helping other Salon owners with their marketing. I began assisting family and friends business’ with SEO for Salons, Content Creation, and Social Media Management, seeing first hand how effective marketing could boost Business.
Following the arrival of my family, I decided to pivot and focus entirely on Marketing for Hair + Beauty Professionals. This shift allowed me to take my skills to a broader Audience, helping Salon Owners in Sydney and across Australia —Improve their online presence and attract more clients.
Mission Statement
At Hair + Beauty DIGITAL, Our mission is to eliminate the Marketing overwhelm for Hair + Beauty Professionals and Salon Owners. We provide Customised Marketing strategies that include Beautiful, Functional Websites, SEO services for Hair + Beauty Businesses, Branding Support, and Social Media Management.
Our goal is to help your Salon, Clinic, or Hair + Beauty Business stand out in a crowded market, attract more clients, and grow with confidence.
Mini Bio
“Hi, I’m Jessica, a Beauty Industry veteran turned passionate marketer. Let me take care of your Marketing so you can focus on what you do best—growing your Beauty Business and serving your clients.”
LET'S TAKE YOUR BUSINESS TO THE NEXT LEVEL
Frequently Asked Questions
What makes Hair + Beauty Digital different from other marketing agencies?
Hair + Beauty Digital, we combine 20+ years of hands-on salon and beauty industry experience with proven digital marketing strategies. We understand your business inside and out — from appointment scheduling challenges to seasonal booking trends — so we can create marketing plans that actually work for salons and clinics.
How does your beauty industry background benefit my marketing?
Because we’ve worked in salons ourselves, we know exactly how to speak your clients’ language and what makes them book. This insider knowledge allows us to design campaigns, content, and offers that resonate with beauty clients and drive real results.
Do you only work with salons in Sydney?
Not at all! While we’re based in Sydney, we work with hair and beauty businesses all over Australia. Thanks to video calls, online project tools, and digital communication, we can manage your marketing no matter where you’re located.
Is it worth investing in SEO for my Hair or Beauty business?
SEO is one of the best long-term investments you can make for your salon or clinic. It improves your visibility in Google searches, reduces reliance on paid ads, and builds a steady flow of organic traffic — meaning more bookings without constantly paying for clicks.
Will you customise a marketing strategy for my salon?
Yes — every salon or clinic we work with receives a fully tailored marketing plan. We start by reviewing your business goals, location, services, and current online presence, then create a strategy designed to maximise your results.
How do I get started with Hair + Beauty Digital?
It’s easy! Simply book your Free Salon Marketing Review on our website. We’ll review your online presence, identify opportunities, and share recommendations in a no-pressure, strategy-focused chat.
Struggling to Get Seen Online? Let’s Fix That!
What the FREE Audit Includes
- Website performance review (speed, usability, content)
- Google Business Profile review
- SEO audit (keywords, visibility)
- Personalised tips to boost your presence and bookings
- No pressure, no sales pitch – just value
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